Louis Erard is launching its first watch with an integrated bracelet, the 2340, named after the postal code of Le Noirmont, the village in the Swiss Jura where the brand is based.
The new Louis Erard 2340 introduces a refined sport-chic style with a 40 mm x 8.95 mm case that combines a brushed titanium mid-case for lightness with polished stainless steel lugs, bezel, crown, and caseback for contrast and structure.
On each side, four polished gadroons give the case its distinctive character. Beyond their aesthetic appeal, they also conceal the bracelet’s invisible connection system.
The tapered five-link bracelet follows the same two-tone scheme, with polished steel for the oblong centre links and brushed titanium for the outer links. It closes with a butterfly clasp equipped with a spring blade for comfort and balance.
The Louis Erard 2340 comes in three dial variations, each defined by a distinct stamped texture.
The slate blue and deep blue versions feature a lined pattern that conveys structure and precision, while the mint green lacquered dial introduces an oblong-stamped motif inspired by capsules, offering a softer and more playful character.
Floating diamond-cut hour markers add depth and catch the light, complemented by rhodium-plated baton hands that are brushed and polished for clarity.
A railway minute track frames the display, while a satin-finished plate at 3 o’clock bears the engraved “LE” logo. Hands and indexes are coated with Super-LumiNova C1 blue lume, ensuring excellent readability in the dark.
Protected by a solid caseback, the watch is powered by the Swiss-made Sellita SW300-1 automatic movement, just 3.6 mm thick and customised with a black-lacquered rotor, decorated and signed Louis Erard.
Operating at a frequency of 4 Hz (28,800 vibrations per hour), it delivers a 56-hour power reserve.
The new Louis Erard 2340 is priced at CHF 2,990, available in blue (ref. 35123TA01.BMT12), slate (ref. 35123TA02.BMT12), and mint (ref. 35123TA11.BMT12). louiserard.com
